About Us


Delivering Quality Products since 2009

Established in the UAE, as Waize fashion in the year 2009, primarily dealing in mainly women’s readymade garments, gowns, hosiery, lingerie etc sourced locally and distributing on a wholesale basis. Slowly & steadily  we earned the trust of our clientele and experienced organic growth to spread across all the emirates over the years, thereby diversifying our operations to include several other products as demanded by our patrons and restructured ourselves as Waize General Trading LLC.

Our Promise to You

A little bit of history & our future

Established in the U.A.E., as Waize Fashion in the year 2009, primarily dealing in mainly readymade garments in retail and wholesale. In 2013, we diversified our operations to include FMCG products and restructured ourselves as Waize General Trading LLC.

As consumers are changing lifestyle preferences to gluten free, Non GMO and vegan products, Waize General Trading LLC is on track to grow exponentially. We have an impressive portfolio of brands from across the globe. We source our products from nations that include India, Turkey, Poland, Ukraine, Lithuania and some other European countries for health-conscious and well-informed consumers who value the concept of health and wellness.

Additionally, we also source non-organic food products from all over the world keeping tastes of diversified consumers who miss their renowned food products back from their home country.

Moreover, keeping the rapidly growing ageing population we also source 5 Star German Derma Test incontinence products of great quality from EU for the elderly.

In as much as, we bring joys to mothers who are looking for good quality diapers for children with 5 Star German Derma Test at very reasonable prices.

Finally, we have also kept health conscious women in mind with our wide range of ION sanitary napkins. These are pure cotton and breatheable with 7 Layers for comfort. They are first anti-dysmenorrhea napkin, which has ION capabilities. The embedded negative ion strip can increase energy, enhance immunity, regulate, lessen heavy periods, balance hormones, mood swings and kill bacteria causing odor.

Undeniably, our innumerable selection of products, enable us to cater to a wide diaspora across several consumer segments. This enables our products to be less prone to shifts in consumer preferences across various categories.

Our Vision

To strive towards becoming a household name in FMCG distribution segment, like a true friend who one looks to for support and solace.

Our Mission

To keep it simple, inspire moments of happiness, self-pride and optimism and make a difference in people’s life, by making it happen.

Get In Touch


Office #402,Al Jabri Building

Freej Al Murrar,Deira


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